Tshirt
Custom Hoodie & Sweat
Custom Bags
Flag
Towel
Custom Scarf
Cap
🍵Brand Story
Benchmark Handcrafted Tea Brand in East China
Xiaojinjin Handcrafted Tea is a well-known chain milk tea brand in Nanjing, benchmarking against leading brands like Heytea. It has nearly 100 stores in East China and serves hundreds of thousands of loyal consumers. Adhering to the concept of "Quality Ingredients, Continuous Innovation", the brand has established itself in the market with on-site base production and fresh, natural taste. It has won many honors such as "Regional Benchmark Brand" and "Annual Product Value Award", and is a reputable representative in the new tea beverage industry.
Brand Goals
Enhance Brand Texture with High-end Merchandise
By customizing canvas bags that match the quality of international brands as promotional merchandise, it aims to elevate brand tone, strengthen consumer loyalty, expand market influence through in-store promotional activities, and consolidate its leading position in the region.
Brand Goals
Reasons for Choosing High-end Canvas Bags
As a frequently used promotional gift, canvas bags are a "mobile carrier" of the brand image. Xiaojinjin Handcrafted Tea has established a high-end positioning with "quality ingredients" and needs to convey the brand concept of "Ingenuity in Details" through merchandise of the same quality. The crisp texture and durability of 16oz cotton canvas can echo the core value of the brand's "handcrafted excellence". Even though the cost is higher, it can deepen consumers' trust in the brand through a sense of quality.
Solutions
High-end Customization and Accurate Delivery in Parallel
In response to the customer's quality requirements that benchmark against Chanel, Gahumi took the initiative to provide 12oz and 16oz fabric samples. Relying on its strong fabric supply system, it ensured the stable supply of Grade A 16oz cotton canvas to meet the customer's pursuit of texture.
To overcome the difficulties in sewing four pockets and the cleanliness requirements for all-white fabrics, Gahumi mobilized a professional sewing team to optimize processes and implemented dust-free control in the production workshop. Meanwhile, it established a store distribution ledger to ensure accurate delivery to nearly 100 stores and efficiently respond to the "warehouse-to-store" delivery needs.
The custom canvas bags became a highlight of the promotional activities, helping the brand strengthen its "high-end handcrafted" image. After this cooperation, Xiaojinjin Handcrafted Tea listed Gahumi as a core merchandise supplier, laying the foundation for subsequent cooperation on cultural and creative products, which confirms Gahumi's service capabilities in the field of high-end customization.
About Xiaojinjin Handcrafted Tea
As a benchmark tea brand in East China, this chain milk tea restaurant headquartered in Nanjing has nearly 100 stores in East China. Its brand concept of "Quality Ingredients, Continuous Innovation" has been deeply recognized by the market.
It has won numerous honors with its outstanding strength:
- In 2022, it was awarded "Recommended Reputable Catering Brand" by "Good Morning Jiangsu" of Jiangsu Broadcasting Corporation.
- In 2023, it won multiple honors such as "Local Characteristic Beverage Brand" by "Biaodian Food" of Nanjing TV Station Channel 18 and "Innovative Craftsmanship Tea" in the New Tea Beverage Quality List.
- In 2024, it successively won heavyweight awards including being listed in Meituan's "Must-Order List", Honorary Certificate of China New Tea Beverage Industry Alliance, Frost & Sullivan's certification as "Pioneer of Chinese Handcrafted Cheese Cube Fresh Milk Tea", and "Outstanding R&D Team" by Kamen R&D Conference & New Beverage Power Competition.
About Gahumi
Founded in 1994, Gahumi is a comprehensive fabric printing enterprise integrating R&D, design, production and sales, with 31 years of production experience. Equipped with over 300 professional employees and a 5,000-square-meter modern factory (including raw material center, sewing center, full-auto printing center, etc.), its products are exported to Europe, America, East Asia, Africa and the Middle East. It provides OEM/ODM, private label and wholesale services to global customers. With rapid response capability, professional design support and a strong fabric supply chain, it has become a trusted partner of brands in catering, cultural and creative industries.
The Solution
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
— Brand Operations Director of Xiaojinjin Handcrafted Tea
FOR CUSTOM YOUR BRAND
